Txtlocal MD Darren Daws says SMS leads the way for mobile marketing

As the mobile industry comes of age and becomes more sophisticated, it is widely predicted that more companies are choosing to spend a larger percentage of their marketing budget on mobile advertising and applications. The benefits of SMS becomes clear; campaigns need to capitalise on using SMS to support their overall marketing strategies and use messaging as the main force driving customers to the Internet.

This view was echoed by some of the worlds biggest brands at the latest MMA forum. Gavin Mehrotra, Director of International Media for the Coca Cola Company, started his presentation stating categorically that “SMS is the number 1 priority at Coca Cola in mobile” and that you need it to reach just about every person on the planet.

We also know that SMS gives a campaign the added power to communicate with your target customer and build on the relationship you have with them based on permission and trust. Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted; we have seen this work in every sector. In the Arts we have worked with English National Opera who used an SMS campaign to increase ticket sales for late availability, an investment of 500 in SMS marketing brought a return on investment of an amazing 8000 in ticket sales. Papa Johns Pizza use SMS to market special offers at times that they want to build sales, in fact across all sectors we are experiencing a growth in ROI as campaigns are measurable in a way they havent been until now.

Combine this with the growth in the use of Smartphone technology and its clear why campaigns are benefiting from improved targeting with SMS. No longer are you limited to 160 characters of text, the use of Smartphone technology and the public acceptance of tiny URLs on social media platforms, means that SMS can be used as tool to link to a bigger picture. SMS can now be used as the hook needed to direct the reader to where they need to be online, faster than if they were left to their own devices. Links to apps, videos and web pages are easily incorporated into an SMS message, making SMS a vital tool working hand in hand with other mobile marketing tools to achieve greater ROI for every mobile campaign.
At Txtlocal, we work with clients of all sizes and shapes from English National Opera, Malmaison Hotels and Liverpool University to much smaller owner operated brands like Shelleys Restaurant in Warrington, we can create campaigns that generate a real response – quickly. Any tool which allows a business owner to grow their customer data and intelligence, and then allow you to communicate targeted messages to them directly is powerful, and its right there in your hand the humble mobile phone.

Its safe to say that if the world’s undisputed number one advertising brand, Coca Cola says categorically, SMS is priority number 1, then surely other businesses large or small need to operate with the same view.

SIP Trunking – Some Reasons to Use SIP Technology for Business

SIP, otherwise known as Session Initiated Protocol has widely been used in verbal and written context with business telecommunications lingo. While this technology has been raved about and highly documented throughout the past recent years in tech blogs and websites, it can be somewhat difficult to understand exactly what SIP is and how it is used if you are somewhat new to telecommunication terminology. If you aren’t a CTO or CIO but run a business with high levels of voice and data traffic, this should help better explain the technology for you.

SIP runs over an IP (Internet Protocol) network. A network running the Internet Protocol previously allowed for data transfer between satellite office locations via private lines, for hosting websites, or hosting other data servers. Over the past decade however, new technologies and the explosion of VoIP (just think Vonage and Comcast phone) have given an IP network far greater importance and precedence over business communications.

SIP allows for simple daily business functions as simple as phone calls (inbound/outbound) utilizing VoIP technology but can be more diverse in the business environment. A daily function in the enterprise or business may be more complex functions such as conference calls that additionally may require multimedia (live stream video, live document presentations, etc.) as well.

Other functions and features made available through SIP can include push to talk or chat which has gained much momentum on the web in the e-commerce world. In today’s economic environment, this can easily equate into an ROI scenario due to the need to more quickly and easily allow the customer to make purchase decisions online, many times from mobile devices. The same ROI scenario can go with the web conferencing abilities made available through this technology.

As consumers and B2B clients become more tech savvy, businesses hungry for revenues are turning to SIP to help bridge gaps between marketing mediums and the closing sales process. It is through the convergence of multiple communications that this process can be streamlined and collaborated on.

While the above examples can be shown as uses for this technology there are many more applications that can and are being implemented in converged business telecommunications. Some of these include caller ID, IM (Instant Messaging), e-mail, and other web and voice based communications.

It is important to know that the QoS is not controlled by SIP in any way. The bandwidth and network configurations over that bandwidth as well as the carriers providing the bandwidths are just as important to the successful implementation of SIP in business communications. Other important aspects can be local hardware configurations and current in-use phone systems.

It is because of the many possibilities associated with a business embarking on purchasing an SIP solution that the use of a telecommunications broker or consultant is vital for successful deployment. Additionally, a broker or consultant can better suit your business with the proper solution or technology within your telecom budget.

This can be extremely important as some businesses are better suited for a smaller business VoIP or T-1 voice solution. A good broker will not oversell you and make sure one of the other solutions wouldn’t better suit you first.