A lot of us would notice that it used to be, in marketing, we were looking to attract a big audience as we can. But right now, effective web marketing would rely on centering on the people who would be likely to acquire our merchandise or book the service at the time of peak interest.
History has informed us that through time, media fragments are placed in particular areas of interest. Remember a time where there had only been three TV stations? Now there would be multiple channels centered on interests. Do you recall a time there were only three TV stations? Now there would be multiple channels devoted to interests including cooking, pets, travel, sports, history science plus channels that serve micro-interests. In a similar sense, online content typically would show up on sites that revolve around particular areas of user interest. Internet search would also be divided into particular verticals, in spite of the omnipresence of broad search engines including Google and Bing or Yahoo. Five years past, users would place keywords into a search engine query; but now they go directly to the preferred content sites to get relevant information.
Publishers are still struggling though to keep the users on the sites, as a lot are facing an exodus to the Google toolbar. Publishers have stated that anywhere from 25% to 50% of outbound click from sites are about to have an outside search engine. Even worse, the publishers would need to pay the search providers for the clicks to get back the users. In a lot of cases, Google would monetize the publisher content in a better sense than the publisher itself.
It is a good thing new search tools have come up to aid online publishers plus marketers to connect users to the content, products plus services they want in the areas of interest. Semantic technology would be a representation of the forefront of the search experience. In place of relying on keywords, semantic search would actually have a basis on concepts, and would be more likely to comprehend the intent of the searcher.
Semantic technology would perform a better job compared to traditional search platforms for matching relevant advertisements to online content. As it is conceptual compared to literal, semantic technology would be able to match ads in a manner that would be limited by keyword algorithms.
Vertically centered semantic search would be a representation of an improvement in online experience for the site users, marketers and publishers. Users may quickly locate information on the topics plus subjects they would be passionate about without having to leave their desired sites. They are presented with ads relevant to them, compared to the ubiquitous links for mortgage refinancing plus teeth widening services. Of course, publishers would be keenly interested in manners to enhance user experience, however semantic search would make new revenue opportunities for them too.
Search result pages would come up with incremental page views, which the publisher would utilize to sell more units of display advertising inventory, plus to bring in more advertising revenue from high response semantically matched ads. Perhaps, in a more significant sense, search technology would give a way to make more engagement with users, keeping them on-site longer than surrendering these to an external search engine or a toolbar.
For online marketers, the semantic vertical search would give a lot of benefits. It would satisfy demand for more clicks, put up brand reach and ensure placement next to relevant content, making a yield of better response rates. Semantic search advertising would not be based on keywords, unlike the regular run of the mill process enhanced by KeywordSpy-so it would not need complex keyword bidding strategies and may be implemented quickly and easily.
As use of semantic technology is widely adopted, semantic search as will become a necessary part of the company’s marketing recipe. Companies which recognize and take advantage of semantic search now will be ahead of their competition, as search engine marketing continues to eveolve.