Striiv And Fitbit, Powerful Gadgets To Track Activity

In these days’s technological world, whatever the simpler run including a step counter, heart rate, and different activities. Talk regarding a gadget which will track our activities, we should conjointly bear in mind the Fitbit or similar gadgets that Striiv. Each merchandise have their respective advantages. Thus which one is healthier between Striiv vs Fitbit? Higher we realize out the differences and advantages of each these gadgets. What is obvious, they have the identical perform, particularly to track our each activity. The distinction is that the options and design found on each. Okay, we tend to’ll provide you a review of the device. Please continue reading.

Striiv pedometer may be a gadget with touch screen and has designed-in mini applications that motivate you to run additional often, monitor progress through the show device or through the network application Striiv. As you move towards, you’ll be able to still share together with your friends on Twitter and Facebook and interact with others who also are using the Striiv. This tool even has a built-in game that challenges you to protect the animals in a fascinating island, however to guard you should move on. This game gives rewards primarily based on how many steps, running, and climbing stairs instead of using elevators.

Unlike the Fitbit that has additional functions than the Striiv. In addition to trace activities such as walking, running, sitting, etc., FitBit also can facilitate promote sleep at the hours of darkness. This gadget is a small clip that can be connected to a handbag, sleeve, or anywhere else so long as it relates to the body, and can oversee the activities of the day. This gadget will track how many calories you burned, how long you sleep and the way usually you restless whereas sleeping. FitBit collects all this information and then upload them to the web FitBit application thus you’ll live your own progress.

That gadgets will you purchase to stay track of your activities? If the view of the function, we feel fuller Fitbit with applications that support, but in fact you should take care to settle on in keeping with your needs. Hopefully Fitbit and Striiv review that we gave higher than can help answer your wants. Tool will offer you a read which one is healthier and more complete application.

How Do I Backup My Computer – 3 Ways To Backup

How Do I Backup My Computer ? This is a very common asked by so many of my clients. There are dozens of ways to backup your computer and in this article I’m going to show you how to perform 3 of them. And they are…..

1. Backing up to CD or DVD.
2. Backing up to an external hard drive.
3. Backing up to secure online storage.

All 3 of these methods are not free, however they won’t “break the bank” either.

CD’s and DVD’s are very cheap (sometimes free), external hard drives can be found for less than $100 now and online backups are only about $50/year.

Not all backup methods are created equal. I’ll give you the pro’s and con’s for each one of them.

Why You Need To Backup Your Computer

Currently, hard drives in desktops or laptops have a limited lifespan and WILL fail after 2-3 years (sometimes earlier than that). When your hard drive fails there is a pretty good chance all your data will be unretrievable.

Hard drive failure isn’t the only reason to backup your computer, other data disasters can happen such as:

* fire
* flood
* theft
* accidental file modification
* accidental or intetentional file deletions

Those are just a few of the ways you can lose all your documents, pictures, music and so on.

Backup Your Computer To CD or DVD

Backing up to CD or DVD involves copying data such as your pictures to a blank CD or DVD disc.


* CD or DVD burner drive. Most computers that were made in the last 5 years usually have at least a CD burner. DVD burners are very affordable (some are as cheap as $40.00).
* Blank CD’s – Holds 700 Megabytes
* Single Layer DVD’s – 4.4 Gigabytes
* Dual Layer DVD’s – 8.5 Gigabytes


* It’s cheap. CD’s and DVD’s cost almost nothing these days. Burners are very affordable as well.
* It’s very easy to burn a few files or folders.
* Backups are small and portable.
* Backups are safely accessable for 5 years.


* It’s not automatic.
* Disc’s are easily scratched and may become unreadable if not taken care of properly.
* Succeptable to fire, flood, theft and damage.
* Large backups can take an hour or more.

How to burn a file or folder (easily):

1. Insert a blank CD or DVD into your burner.
2. Right click a file, folder or group of files and folders then select “Send To” and choose your CD DVD RW drive.
3. A prompt will pop up asking you to give the disc a name. Give it name and click Next.
4. Windows will now format the disc and begin burning it.
5. Eject the disc to complete the burning process.
6. Congratulations! You’ve just burned data to a disc. You may continue to add data to the disc until it’s full (see disc limits above).

Backup Your Computer To An External Hard Drive

Backing up your computer to an external USB hard drive is one of the most popular ways to backup these days. Simply purchase an external USB hard drive, plug it into a USB port on your computer and boom…instant storage!

There are 2 types of external USB hard drives. One drive requires an AC adapter and the other does not (it’s simply powered by the USB cable). Drives that require an AC adapter are usually larger and faster.


* 1 external USB hard drive.
* 1 USB cable.
* 1 USB 2.0 port on your computer.
* AC Adapter if the hard drive came with one.

How to install your external USB drive:

1. Plugin the USB cable to the back of the external hard drive.
2. Plugin the other end of the USB cable to an open USB 2.0 port on your computer.
3. If necessary plugin the AC adapter to a power strip and connect the other end to the external hard drive.
4. If there is an ON/OFF switch make sure it’s set to the ON position.
5. You may now hear your computer make some “found new device” sounds and you’ll see some balloon popups saying that your computer is installing a new device.
6. After the balloon messages go away (about 30-60 seconds) open your “My Computer” in Windows XP or “Computer” in Windows Vista and you should see your external hard drive. It’s most likely labeled D: or E: but can be any drive letter.

How to backup files and folders to your external USB hard drive:

1. Now it’s time to perform our first backup. Please keep in mind that there are many ways to backup data to your external hard drive and I’m going to show you one of the easiest ones.
2. Right Click any file or folder and select “Send To”, then choose your external hard drive. Windows will now copy that file or folder to your external hard drive.
3. Simple huh! Just remember to backup your important files and folders often. If you’re asked to overwrite backed up files and folders just say yes or “copy and replace”.


* You can backup lots and lots of files.
* External hard drives are portable.
* Very easy to install and use.
* 1 time fee.


* It’s not automatic.
* Prone to hard drive failure…it’s just a hard drive after all.
* Often infected by USB worms if you “pass it around”.
* Susceptible to fire, flood, theft and damage.

Backup Your Computer To Online Storage

Backing up your computer online is the latest (and greatest) form of personal backup. Let’s go over all the pros and cons first.


* Automatic Backups ensure you’ll never have to remember to do that backup. Everytime you add a new file to your computer, Carbonite (my online backup software), will immediately back it up.
* All files are encrypted. Only you can access, download and read your files.
* Unlimited space. Backup as much as you want!
* Backups are “off site”. You’ll never have to worry about fire, floods, theft, damage and file deletions.
* Does not require any expensive equipment.
* It’s cheap, at only $49.99 per year for unlimited secure storage!
* Files will have little green dots on them so you know they are backed up.


* requires a broadband internet connection

How to get started with Carbonite Online Backup:

1. Go to
2. Look over to the right and you’ll see “Start Your Risk-Free Trial”.
3. Enter your email address and any password you’d like to use (twice).
4. Click “Start Your Free Trial”.
5. Enter how you heard about Carbonite.
6. Click the “Install Now” Button.
7. Click Run.
8. Click Run again.
9. Click the OK button to refresh your desktop.
10. Click Next on the Welcome To Carbonite window.
11. Click Next again to have Carbonite backup your documents folder (this folder contains documents, pictures, music and videos) and desktop.
12. Click Next 2 more times and then click the done button.
13. Now you’ll notice a little yellow lock in your system tray. The yellow lock indicates that Carbonite is backing up your “My documents” folder and Desktop. Once the backup is complete that lock will turn green.

Note: Your first backup can take days (or even weeks) depending on how many files you are backing up. After that initial backup future backups will only take a few minutes.

LED HDTV Technology On Television Today

LED’s also referred to as lighting emitting diodes, are electric factors that exhibit an apparent coloring dependent on some level of latest place inside the diode. higher present produces darker colors, jointly with vice versa, in accordance thinking about the lighting spectrum. LED’s have been implemented in electronics for decades, as well as the newest innovations in LED solutions exclusive brought us this sort of significant type objects as HDTV and several LED-based toys and supplies.

High Definition tv may be considered a latest growth in tv set up broadcast and viewing in which an electrical signal is broadcast providing a bigger resolution inside the image inside the display than what a regular tv can. The image often clearer and much more extremely correct in definition that conventional tv by getting displayed on one of a few of significant types of monitors. one is plasma tv for pc technology. another is certainly fluid crystal display (liquid extremely display) know-how.

Encouraged solutions arrives in the direction of engage in much more prominently in tv as backlighting for all screens. The real fluid crystal screen, the identical solutions for just about any electric watch, is darkish by method of its nature, and youngster should be see a scene concerning the tv screen, LED solutions is carried out to brighten the display from at the rear of so concerning create the image noticeable concerning the viewer.

LED’s are large by nature, and the development on the full-screen LED TV is currently under design construction business, particularly in the pants pocket size TV market. Many TVs overseas that get into the pocket TV category are sold in LCD format, and, once again, are backlit by LED technology. The introduction of TV sets that use LED’s to form the main picture is literally being developed overseas, and in an experimental manner with the U.S.

The backlighting ability linked to LED technology was first implemented with the early 1990’s in Personal Digital Assistants and hand-held gaming system and cell phone screens. The particular technology has propagate around many electronic products from MP3 players and therefore portable DVD players.

Fpdtc.dll File Error

Microsoft Access database is most common back-end database used in organizations. Being a multi user application, Access database is highly prone to corruption and damage. In any case, a user in an organization tries to open MS Access and receives the following error message:

“Your Microsoft Access database or project contains a missing or broken reference to the file FPDTC.dll Version 1.0. To ensure your database or project works properly, you must fix this reference.

After the user encounters the above error message, Access database becomes inaccessible. The above error message means that the Access database has been corrupted. The database got inaccessible due to broken or missing references of FPDTC.dll file. FPDTC.dll is a data link library file that is used by a user while designing the database. Once this file is corrupted, Access database becomes inaccessible.

To resolve the above issue, the user can use the in-built utility of Microsoft Access named Compact and Repair. But this in-built utility is not capable of solving serious corruption issues and repairing large size Access database. So the question here arises is:

How can the user execute the Access database if the inbuilt utility fails to repair the database?

The answer to the above question is by using effective access repair software. Access repair applications provide complete Access Database Repair by using effective scanning methods.

Stellar Information Systems Ltd. provides the finest Access repair application. Stellar Phoenix Access Recovery Software is the third party software above all Access recovery software. This Access recovery application employs advanced scanning algorithms to resolve all the Access database corruption issues. This Access recovery utility repair access database objects, such as, queries, tables, forms, views, macros and more. This repair software supports many versions of MS Access, such as, Access XP, 2007, 2003, 2002 and XP. This access recovery software also recovers the relations between all the tables.

Is Coursesmart Legit – A Quick Look At The Company’s History

Coursesmart is the number one online site in terms of providing individuals with eTextbooks and other digital course materials. eTextbooks and digital course materials are basically modern-day versions of standard textbooks, handouts and readings. Rather than being printed on paper, eTextbooks are fully digitalthey are downloaded into ones laptop, iPod or iPad and read from there. Because no printing or publishing is involved, eTextbooks are up to 60% cheaper than standard textbooks, making them an increasingly popular choice for students of today.

The credibility of Coursesmart as being the number one provider in eTextbooks and digital course materials comes from a history of reliable and top-notch service. Here a quick look at the companys history and profile.

Coursesmart was founded in 2007 by some of the leading publishers in North America including McGraw-Hill Education, Pearson, Bedford, Freeman & Worth Publishing Group and John Wiley & Sons, just to name a few. Created by only the experts in the field of textbooks and course materials, Coursesmart was given a solid foundation at the very start.

In 2009, Coursesmart became the first in the eTextbook industry to come out with an iPhone and iPod application. Through this application, students, teachers and just about anyone gained access to over 20,000 eTextbooks instantly. Because of this, Coursesmart became the first to provide individuals with eTextbooks anytime, anywhere, given that they had a computer or android device with web-access.

Unlike other sites that provide eTextbooks, Coursesmart is certified by TRUSTe. TRUSTe is the worlds largest online privacy seal program. Given that Coursesmart has the TRUSTe seal, it means that all of ones personal information is guaranteed to remain private and safe.

Coursesmart was created in order to provide students and faculty members easier access to the course materials that they need. Not only are eTextbooks cheaper than standard textbooks but they are also easier to locate and more convenient to carry around. eTextbooks are also 100% environment-friendly, allowing its users to contribute to the green global movement.

As Coursesmart was created by the leading publishers in the textbook industry, all Coursesmart eTextbooks maintain the same high quality and standard of only the best textbooks. Coursesmart eTextbooks, for example, all come with well-planned page layouts and sophisticated options for format. All Coursesmart eTextbooks also come with functions of standard textbooks such as highlight and bookmarking options; at the same time, these eTextbooks also come with the digital convenience of copy and paste, peer sharing and printing. By merging the best of both worlds, the traditional and the digital, Coursesmart eTextbooks are unrivalled in terms of high quality reading material.

At date, Coursesmart carries up to 90% of the textbooks used in North America in the form of eTextbooks. This makes them one of the eTexboook providers with the largest and most complete library in the industry.

Coursesmart provides the rapidly-changing world with a new and innovative way to learn. Not only are Coursesmart eTextbooks accessible to just about anyone, they cater to the changing wants and needs of just

Iphone Game Development

IPhone Games Development
With extensive experience, knowledge and skills, attention to detail and a passion for creating and playing games, Zatun knows exactly what gamers love as a guide for its iPhone Games Development service. The iPhone features cutting edge technology, pushing the boundaries of telecommunications and extending its features to include a variety of functions. Development of iPhone game app is one of the hottest trends to have appeared in recent times, and the company’s prowess in creating games and apps allow it to go beyond the trend. With continuous advancement come greater challenges and greater demands from its user base including gamers, and the iPhone games development team is up to the task of giving more than gaming satisfaction.

Game Developers Understand iPhone Gamer Needs
Fans of iPhone games online and offline have specific needs as a result of the feature set of various versions and models such as the iPhone 3G. Examples such as multi-touch monitor, motion and position sensors, connectivity options, and others are carefully studied by the Research and Development and iPhone game development teams in order to find out what else could be done to provide a better user experience. The company ensures that the iPhone games app it develops would fully utilize any iPhone model’s capabilities, allowing its users to have novel gaming experiences. As the game developers make use of the iPhone games app themselves, they understand what needs to be done and what needs to be improved for gaming to go to higher levels, whether they be iPhone games online, iPhone games online, a 3G iPhone game and others.

Expertise and Passion: Core Principles of the Games Development Team
The game development team possesses expertise in Mac platform software such as AppleScript, Cocoa, Core Animation, Core Audio, Core Graphics, Core Imaging, Core Video, Objective C, and others. Add to that an extensive knowledge of Cocos2d for iPhone and the Unity3D game engine and a genuine love for gaming, Zatun’s game developers are able to create iPhone 3D games that feature intricate graphics, fluid video, breathtaking sound and music, exceptional gameplay, and a gaming experience that goes beyond expectations and opens the door for possibilities never imagined before. From throwing dice or laying out cards within a virtual casino to exploring another world, the company’s iPhone Games Development service promises that people will be able to let their imagination go free and push gaming horizons.

Innovative Technology And Gadgets Which Has Changed The World

Old technology paved the way
Technology is something that makes our world change in ways it hasn’t before. Science isn’t just a job, or profession. It’s something we all have deep within us. As our bodies and our thoughts evolve, we accomplish new things and it’s then that science begins to change what we know as life and what we wish to achieve. Just as in the past, there are thousands of discoveries and changes within the field of science that are having a great effect on the world. Imagine older generations without cars, without telephones, without computers. When humans took science by the reigns and accomplished so much within decades, everyone and everything began to change for the better. It’s these inventions and gadgets that we’ve created that serve as stepping stones to greater things.

Aside from what’s happened in the past, how about what’s going on now, and the many inventions, gizmo’s and science that is altering the world today? It’s definitely a possibility that inventions today are happening more low key, without the drastic factor that they had before, but they are still happening quickly and effecting the world more than you probably realize. Take the iPhone and the iPad into example, both hugely important technologies just created recently. They’re both extremely innovative, magnificent creations that are starting to catch the eye of not just consumers, but electronic companies as well. Suddenly there are several copycats of the iPhone and iPad beginning to be mass produced, as well as other products that are attempting to rival Apple.

New Technology is making the future
Now you might be thinking, these inventions are nothing compared to the creation of the car, the phone, and other monumental moments in human history. It may even seem like production is slowing down, or capabilities are reached and we’re not discovering anymore life changing technology. Well stop, because that belief couldn’t be further from the truth. Just take the latest production, the 3D HD flat screen television which are now pencil thin, and compare those to older television produced just years ago. You could make a similar comparison to regular DVD’s and Bluray. These are small adaptations that are sparked by an evolving world in science. These inventions might not be drastic enough for you, but consider them as once again, stepping stones for the future.

In fact, science has already evolved today and discovered inventions that would be as life changing as the phone or car. It’s unfortunate that with any new technology, there are still worries. What is the most dominant concern that inventors face today? There’s no disagreeing that it’s money and business. Money drives everything and if there is profit to be made, it will be put into production sooner. However, sometimes the world isn’t ready for things immediately. One excellent comparison is electric vehicles. Despite the fact we’ve made them, tested them, and are starting to sell them, not everyone is buying them. It’s a slow process to transform people into wanting new things. They’re going to analyze it and find that their gas car sounds better, drives stronger, and is more attractive. Now these are significant cons that electric cars face when compared to gas, and their cons that developers will need to address in order to help the world. Maybe it will take time for science to create a mean sounding electric engine, and that’s the exact moment that electric cars will spark and spread throughout. You can’t ever have a sure answer with business, but its these changes that show science is moving even quicker than it was generations ago. It’s these defining moments in life that we’re breaching the capabilities we thought we had and going beyond our beliefs in science. Spaceflight offers a whole new realm of capabilities for mankind, and just imagine what we can accomplish there. What we’re doing right now with science is what’s going to help us get into space and potentially allow us to travel to new galaxies, find new planets, and one day maybe meet different life forms. No one could ever fathom how incredible those discoveries would be. These types of incredible discoveries aren’t things that would just effect our daily life like phones and television has, they’re things that would change how we think, change our beliefs, change everything we know.

Factors That Affect Computer Rental Prices

The computer rentals industry is growing rapidly as more and more companies use this service to fulfill their temporary computer requirements. Although computer rentals are quite inexpensive, the prices could vary significantly depending on a number of factors. Here are some of the key factors that determine the price that you would have to pay for computer rentals.

Rental Period

Computer rentals usually cost less when you get into a contract for a longer period. A long term contract allows rental companies to save on the recurring expense of delivering the equipment, installing it, and bringing it back to their premises at the end of the rental period. Most companies are willing to pass on these savings to the customers if they go for longer plans.

Technical Specifications

Latest computer models with advanced specifications are more in demand as compared to older models. Thus, the price for such models is also higher. On the other hand, as not many people are willing to rent older models, and the rental companies earn nothing if that inventory stays at their warehouse, they are willing to rent these at lower prices.

Value of the Equipment

Rental pricing is also based on the original cost of the equipment when it was bought by the company from the market. Computers from some brands like Apple and Sony are significantly more expensive, and the rental company needs to recover this extra cost by increasing rental prices.


The level of competition in the area that the rental company operates in also plays an important role in rental prices. If the number of computer rental service providers in the market is high, rental prices are likely to be low. On the other hand, when there are only a few companies operating in the area, they can charge higher prices for their service.

Order Size

The number of computers that you order from the rental company can have a major impact on the price that the company would be willing to offer. If the order size is big, you can expect significant concessions and you are also likely to get preferential treatment when you need technical support.

All these factors will play a role in determining the price of computer rentals. But do not forget that there is always some room for negotiations to drive the price down, especially if your order size is large.

Cisco 2960-S vs Cisco 2960-X vs Cisco 2960-XR

As the New flagship Cisco 2960 series switch, the new widely successful Catalyst 2K switches with stackable Gigabit Ethernet access switches. So what’s the difference between the Cisco 2960-S, Cisco 2960-XR and Cisco 2960-X Series Switches.

Best Way to compare Cisco 2960-S vs Cisco 2960-X

Cisco Catalyst 2960S series switch is very common switch in any environment that has Cisco devices. It also got the ability to do static routers which was a nice feature. While Cisco Catalyst 2960-X switches are the next generation of the world’s most widely deployed access switches. The 2960-X provides up to 80 Gbps of stack bandwidth which is 2x more compared to the 2960-S. It is now also possible to stack up to 8 switches compared to the earlier maximum of 4. They are scalable, smart, simple, and secure and at the same time provide investment protection. These switches also provide Layer 3 routing capability, application-aware intelligence, and double the scale.

Cisco 2960-X vs Cisco 2960-XR
Dual-FRU power supply with integrated fan
Layer 3 features with IP Lite feature set
Configurable 8 queues per port (standalone)
48 Ether channel groups

The Cisco Catalyst 2960-XR Switch is a fixed-configuration, stackable (with module, not included) Gigabit Ethernet switch that provides enterprise-class features for high bandwidth applications and is designed for operational simplicity to lower total cost of ownership.

Key feature of Cisco 2960-XR:
1.The Cisco hardware routing architecture delivers extremely high-performance IP routing in the Cisco Catalyst 2960-XR IP-Lite Switches
2.It offers a number of redundancy and resiliency features to prevent outages and help ensure that the network remains available
3.Cisco Catalyst 2960-XR Switch offers intelligent traffic management that keeps everything flowing smoothly.
4.The Cisco Catalyst 2960-XR Switch offer a superior CLI for detailed configuration and administration.

Here are some notable differences between 2960-X and -XR compared to 2960-S.
Dual core CPU @ 600 MHz. 2960-S has single core
2960-XR has support for dual power supplies
256 MB of flash for -XR, 128 MB for -X. The S model has 64 MB
512 MB of DRAM compared to 256 for 2960-S
1k active VLANs compared to 255 for 2960-S
48 Etherchannel groups for -XR, 24 for -X and 6 for -S
4 MB of egress buffers instead of 2 MB
4 SPAN sessions instead of 2
32k MACs for -XR, 16k for -X and 8k for -S
24k unicast routes for -XR, 16 static routes for -X and -S

Build Versus Buy – A Merger And Acquisition Strategy For Information Technology Companies

As a Merger and Acquisition advisor, we regularly dialogue with the top executives in the information technology industry. We have to chuckle when we reach a decision maker with a large IT company and he says, “We have a corporate policy that we do not buy companies.” Does this guy read the industry publications? Is his company’s development group that good? Does he understand the first mover advantage or window of opportunity?

We have gotten past the dizzying array of Internet product introductions, but the pace of technology introduction has again returned to robust levels. Any large company that feels it can keep pace with this force through internal development efforts alone is headed down the path of extinction.

Almost everyone will agree that information technology will be a primary driver of controlling costs in U.S. industry. Technology is our answer to remaining competitive in this world economy. A great deal of the technology development is coming from small, entrepreneurial, nimble, low overhead companies.

There is, however, a huge paradox in the market. The institutional buyers of technology are relatively conservative late adapters. This prevents the expected innovation and commercial success that should naturally follow the innovation and passion of these small technology innovators.

These entrepreneurs respond to a market need and achieve encouraging initial success from the early adopters. They soon hit the wall and are not able to “cross the chasm” from a small group of early adaptors to general market acceptance from the conservative majority. There is little economic value created when good technology is in the control or a failing company and the technology never reaches broad acceptance.

Most of the blockbuster new products are the result of an entrepreneurial effort from an early stage company bootstrapping its growth in a very cost conscious lean environment. Think of some of the new developments from companies like Google. The big companies, with all their seeming advantages have a very high internal cost structure for new product introductions and the losses resulting from those failures are substantial.

Don’t get me wrong, there were hundreds of failures from the start-ups as well. However, the failure for the edgy little start-up resulted in losses in the $1 – $5 million range. The same result from an industry giant were often in the $100 million to $250 million range.

For every Yahoo or Ebay there are literally hundreds of companies that either flame out or never reach a critical mass beyond a loyal early adapter market. It seems like the mentality of these smaller business owners is, using the example of the popular TV show, Deal or No Deal, to hold out for the $1 million briefcase. What about that logical contestant that objectively weighs the facts and the odds and cashes out for $280,000?

As we contemplated the dynamics of this market, we were drawn to a merger and acquisition model that is used in the networking technology market by Cisco Systems. We believe that model could also be applied to great advantage in the Information Technology industry. The giant networking company, is a serial acquirer of companies. They do a tremendous amount of R&D and organic product development. They recognize, however, that they cannot possibly capture all the new developments in this rapidly changing field through internal development alone.

Cisco seeks out investments in promising, small, technology companies and this approach has been a key element in their market dominance. They bring what we refer to as smart money to the high tech entrepreneur. They purchase a minority stake in the early stage company with a call option on acquiring the remainder at a later date with an agreed-upon valuation multiple. This structure is a brilliantly elegant method to dramatically enhance the risk reward profile of new product introduction. Here is why:

For the Entrepreneur:

1.The involvement of Large IT Investor – resources, market presence, brand, distribution capability is a self fulfilling prophecy to your product’s success. The halo of the big secure company helps you cross the chasm to the conservative majority institutional customer.

2.For the same level of dilution that an entrepreneur would get from a venture capital, angel investor or private equity group, the entrepreneur gets the performance leverage of “smart money.” See #1.

3.The entrepreneur gets to grow his business with Large IT Investor’s support at a far more rapid pace than he could alone. He is more likely to establish the critical mass needed for market leadership within his industry’s brief window of opportunity.

4.He gets an exit strategy with an established valuation metric while the buyer/investor helps him make his exit much more lucrative.

5.As an old Wharton professor used to ask, “What would you rather have, all of a grape or part of a watermelon?” That sums it up pretty well. The involvement of Large IT Investor gives the product a much better probability of growing significantly. The entrepreneur will own a meaningful portion of a far bigger asset.

For the Large IT Investor:

1.Create access to a large funnel of developing technology and products.

2.Creates a very nimble, market sensitive, product development or R&D arm.

3.Minor resource allocation to the autonomous operator during his “skunk works” market proving development stage.

4.Diversify their product development portfolio – because this approach provides for a relatively small investment in a greater number of opportunities fueled by the entrepreneurial spirit, they greatly improve the probability of creating a winner.

5.By investing early and getting an equity position in a small company and favorable valuation metrics on the call option, they pay a fraction of the market price to what they would have to pay if they acquired the company once the product had proven successful.